Welcome to the age of Digital Marketing

This is where businesses rely on methods of digital marketing to make their business grow both online and off. You can have a brick and mortar store or a website and whichever it is you can profit from digital marketing. As it is ‘Digital marketing’ is a catchall phrase and is segmented into an ever-increasing number of different but connected categories. Black Label DM is full-service digital marketing agency and we can provide you with services to increase your web presence. Please feel to request a free proposal by filling out the form with your information.

Types of Digital Marketing

SEO or ‘Search Engine Optimization
The thing about search engines is that they rank websites based upon merit i.e. you simply cannot pay them to rank your websites at higher places. SEO is technical optimization of your website which targets your audience in terms of regional searches and highly targeted keywords.

SMO or ‘Social Media Optimization’
Also known as ‘social media marketing’, SMO is a relatively new trend in which digital marketing managers market your social media accounts. Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using several social media outlets and communities to generate viral publicity.

Facebook, Twitter, Instagram and YouTube video marketing each receive millions of daily active users and people tend to follow trends. A trend or business may have particular followers, and this helps, converging all like minded people towards a similar product.

Like SEO, SMO depends upon a lot of things. Contact any digital marketer and he or she is likely to tell you about the importance of tags, hashtags, meta-tags, targeted keywords and trusted back links.

PPC or Pay Per Click
PPC is a short-term marketing service which relies upon your payment methods. If you are interested in PPC, your digital marketing expert can go for sponsored posts on search engines like Google and Bing.
PPC is proportional to cash. For a limited amount of type, your posts will appear as a ‘promotional ad’ on search engines and they stop their visibility when you run out of cash.

Email Marketing
One of the most effective types of gaining new customers and re-targeting old customers. Most people visit a website and buy a product. However, with reduced attention span, they tend to forget about a website. What if you send them a reminder through email about your website and at the same time, make your day with a discount offer? They will quickly flock towards your business website.

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Content Marketing
Marketing experts talk about the importance of content as ‘content is king’. The thing about business is that the general public always looks for something new and exciting. Unfortunately, many businesses tend to copy content or poorly write the same descriptions in substandard vocabulary. The public, (your potential customers) view hundreds of websites surfing the web and they see right through weak attempts to entice and a business loses its potential permanent customers.
To make your business grow, contact us and we can talk about the direction of your content marketing.

Influence Marketing
Influential marketing is a digital marketing tactic in which you endorse your produce through an influencer. Sportsperson, political person, celebrity – anyone can come into this list, if they are influencing people to try on a particular brand. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in. … Just to get a grasp of how important influencer marketing is becoming, a 2016 study found that “94% of marketers found influence marketing to be effective.


Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.

More Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country or the world without setting up local outlets, widening your target market.

Cost Effective
Marketing products on the Internet costs less than marketing them through a physical retail outlet and some traditional types of advertising such as radio, television, newspapers and magazines. You do not have the recurring costs of property rental and maintenance

Performance Tracking
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Social Interaction
Internet marketing enables you to take advantage of the growing importance of social media. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns. If you have tried any of these methods and they haven’t produced positive results re-read this article and see if there is anything you can do to make changes and gain some traction. If that doesn’t work contact us and we will begin a process to increase and maintain your customer base.

We help businesses increase traffic and get more sales using online advertising.

Digital marketing has become a dominant advertising strategy and no one can deny the importance of utilizing these social media platforms to increase visibility and a company’s consumer base.